TAJA Collection × East End Taste
Updated: Aug 20
Personalized Candle & Tablescape Experience
TAJA Collection created personalized, hand‑poured candles engraved with each guest’s name. These were incorporated directly into the luncheon tablescape, serving as place‑setting details, design elements, and take‑home gifts. The integration allowed guests to encounter the product as part of the event’s hospitality narrative, reinforcing personalization as a luxury experience.
The Solution
East End Taste positioned the candles at the intersection of gifting, personalization, and event design. Each guest discovered their candle at their seat, enhancing the tablescape alongside Adriana Castro’s dinnerware and Floral Spell’s design. This strategy created immediate emotional connection, extended brand awareness into guests’ homes, and provided a clear editorial story for media coverage.
Client Name
TAJA Collection
Event Date
August 24, 2024
Event Location
The Maidstone Hotel, East Hampton, NY
Services
Experiential Product Integration
Personalized Guest Gifting
Tablescape Placement & Styling
Brand Partnership Coordination
Creative Direction
Audience Curation
Event Production Oversight
Photography & Media Amplification
Results
Execution Excellence
Personalized candles created for an influential guest audience
Integrated product discovery, place‑setting design, and gifting in one activation
Direct editorial recognition in James Lane Post, The PR Net, and Hamptons.com
Extended brand experience into guests’ homes with lasting product interaction
Positioned TAJA Collection within elevated Hamptons entertaining and luxury hospitality
Highlights
Invitation‑only luncheon with media, founders, designers, and tastemakers
Professional photography by BFA and East End Taste
Personalized gifting highlighted in Hamptons.com’s coverage
Associated with LDV Hospitality, The Maidstone Hotel, and East End Taste
Created branded imagery and editorial references with continued digital value
Outcome
TAJA Collection’s integration demonstrated how personalization can transform gifting into a hospitality moment. By placing custom‑engraved candles at each guest’s seat, East End Taste elevated the tablescape, created media interest, and extended the brand experience beyond the event.
