Decco By Party Up × East End Taste
Updated: Aug 20
Luxury Lounge & Photo Experience
Decco By Party Up supplied a custom lounge installation within The Maidstone Hotel’s gardens. The setup included a loveseat and rug positioned among the hedges, creating an intimate destination for guests to gather, converse, and be photographed. The lounge added visual depth beyond the dining tablescape and functioned as seating, décor, and a photo‑ready brand experience.
The Solution
East End Taste identified the garden hedges as an opportunity to create a layered hospitality and content moment. By integrating the furniture into the natural environment, the lounge felt like part of the venue rather than a rental. The installation served three functions: guest hospitality, environmental design, and photography. It provided comfort, enhanced the atmosphere, and created a distinctive photo opportunity for guests and media.
Client Name
Decco By Party Up
Event Date
August 24, 2024
Event Location
The Maidstone Hotel, East Hampton, NY
Services
Experiential Partnership Development
Lounge Concept Integration
Placement & Creative Direction
Venue Coordination
Guest Experience Planning
Event Production Oversight
Photography Direction
Media Outreach & Editorial Amplification
Results
Execution Excellence
Transformed an underused garden area into a guest destination
Created a cohesive lounge environment that complemented the venue
Encouraged guest interaction and social content creation
Direct editorial recognition in James Lane Post and The PR Net
Extended visibility through Daily Mail, Dan’s Papers, Hamptons.com, BFA, and social channels
Positioned Decco By Party Up within the Hamptons luxury hospitality narrative
Highlights
Invitation‑only luncheon with media, founders, designers, and tastemakers
Professional photography by BFA and East End Taste
Hedge‑lined lounge credited specifically in editorial coverage
Functional hospitality space that doubled as a branded photo moment
Outcome
Decco By Party Up’s lounge installation demonstrated how thoughtful furniture placement can transform a venue and contribute simultaneously to guest experience, event design, and content strategy. By integrating the lounge into The Maidstone Hotel’s gardens, East End Taste created a functional hospitality space and a distinctive visual moment that received direct editorial recognition.
