The event showcased continued partnerships with Long Island Ice & Fuel and The Cocktail Collective, whose elevated mixology and experiential beverage components added notable refinement.
A dedicated luxury gifting suite featured partners including Lavazza, Saatva, and Grande Cosmetics, while our signature loaded gift bags offered an elevated mix of culinary, wellness, and lifestyle products from Manukora, Tanning Club, Great Jones Distillery, Überlube, Rich Nuts, My Mood Bars, Alter Eco Foods, Otella, KIND Snacks, and Vita Globe, reinforcing both discovery and memorability.
The bar program highlighted curated mocktails and N/A pours including Hightail and Halfway Iced Tea alongside wines from Meadowlark Vineyards and Larkmead Vineyards.
Coverage included a feature on Hamptons.com, a recap on The PR Net, and a dedicated write-up in Saatva’s press room, reinforcing both local and national visibility.
Details
The 2025 “A Midsummer Night’s Wellness Reset”, produced by East End Taste in collaboration with Organic Edge and Tremble Southampton at Karma Collective, delivered exceptional value, visibility, and partner alignment, even on one of the most competitive event nights of the Hamptons season. Despite approximately eight other prominent events taking place simultaneously, the experience attracted 80+ highly engaged guests, demonstrating the strong draw and credibility of the East End Taste brand.
A Midsummer Night’s Wellness Reset
The Hamptons, NY.
Operationally, the production was delivered $5,000+ under budget, highlighting East End Taste’s commitment to efficiency and high-impact event execution. The result: a polished, media-forward experience that drove premium audience engagement, elevated partner perception, and demonstrated measurable ROI — further cementing East End Taste’s positioning at the intersection of luxury media and experiential event production.
Client: Organic Edge
Location: Karma Collective, Southampton, New York
Photography: BFA / Madison McGaw
